Reach India’s builders while they’re making money decisions
Our audience comes to learn how to build a business, plan startup costs, price products, raise money, work out tax and understand the markets. Put your brand next to that intent — with clear, published rates and no lock-in.
Who you’ll reach
Founders & business owners
Building and financing companies with our Founder Playbook, case studies, business ideas and tools.
Salaried professionals
Comparing tax regimes, planning investments and taking home or personal loans.
Founders & MSME owners
Working out GST, business-loan EMIs and how policy changes affect them.
New investors
Learning how markets, mutual funds and interest rates actually work.
Placements & rates
| Placement | Where & format | Weekly | Monthly | Yearly |
|---|---|---|---|---|
| Homepage billboard | Homepage sponsor slot, seen by every visitor | ₹2,500 | ₹8,000 | ₹75,000 |
| Startup Academy sponsor | “Presented by” on all 30 Academy lessons | ₹3,000 | ₹10,000 | ₹95,000 |
| Build Your Unicorn game sponsor | Sponsor of the startup simulation game and leaderboard | ₹3,500 | ₹12,000 | ₹1,10,000 |
| Founder Toolkit sponsor | Exclusive placement on one calculator (cost, runway, pricing, GST…) | ₹2,000 | ₹6,500 | ₹60,000 |
| Startup Ideas Library sponsor | Sponsor a category (e.g. Manufacturing, D2C) or the whole library | ₹2,000 | ₹6,500 | ₹60,000 |
| Unicorn Stories sponsor | Mid-article slot on all case studies | ₹1,500 | ₹5,000 | ₹48,000 |
| Section sponsor (News) | “Presented by” on Markets, Money, Business or Economy | ₹2,000 | ₹6,500 | ₹60,000 |
| Newsletter sponsor | “The Revenue Brief” weekly email — top slot (per issue) | ₹2,000 | ₹6,500 | ₹60,000 |
Sponsored explainer
One clearly labelled “Partner content” article, written to our editorial standards, permanent URL, shared in the newsletter.
from ₹7,500 per articleLaunch bundle
Homepage + newsletter + one sponsored explainer for 1 month.
from ₹17,500 / monthFounding partner offer: our first advertisers lock in launch rates for 12 months, plus a free sponsored explainer with any 3-month booking.
Book a placement
How it works
- Tell us your goal — awareness, sign-ups or leads — and preferred dates.
- We suggest placements and confirm availability within one working day.
- You send creatives; we go live and share a simple performance report (impressions and clicks) at the end.
Advertising standards
- All paid placements are clearly labelled “Advertisement”, “Sponsored” or “Partner content”.
- Advertisers have no say over our editorial coverage.
- We accept regulated financial brands (e.g. SEBI-registered intermediaries, RBI-regulated lenders, IRDAI-registered insurers) and business tools. We don’t accept ads promising guaranteed returns, unregistered investment tips, or products that are illegal in India.